by John Caples
Publication Date: October 4, 2011
Buy new:
(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)
Review & Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Read more
No comments:
Post a Comment