Monday, October 31, 2011

U.S. Master Tax Guide (2012)

US Master
U.S. Master Tax Guide (2012)
by CCH Tax Law Editors
5.0 out of 5 stars(1)
Publication Date: November 15, 2011

Buy new: $88.50 $58.38

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

The tax professionals favorite quick reference meticulously researched to cover any issue affecting tax returns. The years significant new tax developments are conveniently highlighted and explained. Explanations are footnoted to provide accurate, legally-sound guidance on applying and complying with todays complex federal tax laws. Includes valuable practice tools to slash your research time; Cross-references to Internal Revenue Code and IncomeTax Regulations; Removable Quick Tax Facts Card for instant reference; Taxpayer specific return flowcharts; Rate tables, depreciation tables and checklists Read more


Find the best price Click Here

Agile Marketing

Agile Marketing
Agile Marketing
by Michelle Accardi-Petersen
Publication Date: November 16, 2011

Buy new: $29.99 $19.79

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.

Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

What you’ll learn

  • How to apply agile project management skills to the marketing process to get better program results.
  • Ideas on techniques that are currently working in the marketplace.
  • How to template marketing plans or adapt the templates provided to meet your needs.
  • The process you need to utilize to beat your competition and get the visibility you need for your product.

Who this book is for

This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers.  Marketing people, managers and small business owners will find this book useful.

Read more


Find the best price Click Here

The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS

The Fair Tax Book
The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS
by Neal Boortz, John Linder
3.2 out of 5 stars(1590)

Buy new: $14.99 $9.24
174 used & new from $0.80

(Visit the Best Sellers in Accounting list for authoritative information on this product's current rank.)

Review & Description

Wouldn't you love to abolish the IRS ...
Keep all the money in your paycheck ...
Pay taxes on what you spend, not what you earn ...
And eliminate all the fraud, hassle, and waste of our current system?

Then the FairTax is for you. In the face of the outlandish American tax burden, talk-radio firebrand Neal Boortz and Congressman John Linder are leading the charge to phase out our current, unfair system and enact the FairTax Plan, replacing the federal income tax and withholding system with a simple 23 percent retail sales tax on new goods and services. This dramatic revision of the current system, which would eliminate the reviled IRS, has already caught fire in the American heartland, with more than six hundred thousand taxpayers signing on in support of the plan.

As Boortz and Linder reveal in this first book on the FairTax, this radical but eminently sensible plan would end the annual national nightmare of filing income tax returns, while at the same time enlarging the federal tax base by collecting sales tax from every retail consumer in the country. The FairTax, they argue, would transform the fearsome bureaucracy of the IRS into a more transparent, accountable, and equitable tax collection system. Among other benefits, it will:

  • Make America's tax code truly voluntary, without reducing revenue
  • Replace today's indecipherable tax code with one simple sales tax
  • Protect lower-income Americans by covering the tax on basic necessities
  • Eliminate billions of dollars in embedded taxes we don't even know we're paying
  • Bring offshore corporate dollars back into the U.S. economy

Endorsed by scores of leading economists and supported by a huge and growing grassroots movement, the FairTax Plan could revolutionize the way America pays for itself. In this straight-talking book, Neal Boortz and John Linder show you how it would work—and how you can help make it happen.

Read more


Find the best price Click Here

Sunday, October 30, 2011

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Margaret Mark, Carol Pearson, Carol S. Pearson
4.2 out of 5 stars(20)

Buy new: $29.95 $18.97
85 used & new from $11.12

(Visit the Most Gifted in Accounting list for authoritative information on this product's current rank.)

Review & Description

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage (20010110) Read more


Find the best price Click Here

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook, Third Edition
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
4.6 out of 5 stars(35)

Buy new: $18.99 $12.91
82 used & new from $7.22

(Visit the Most Wished For in Accounting list for authoritative information on this product's current rank.)

Review & Description

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

Read more


Find the best price Click Here

Saturday, October 29, 2011

QuickBooks 2012: The Missing Manual: The Missing Manual

QuickBooks 2012
QuickBooks 2012: The Missing Manual: The Missing Manual
Bonnie Biafore (Author)

Download: $15.39
196 used & new from $15.39

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

Your bookkeeping workflow will be smoother and faster with QuickBooks 2012—but only if you spend more time using the program than figuring out how it works. This book puts you in control: you get step-by-step instructions on how and when to use specific features, along with basic accounting advice to guide you through the learning process.

The important stuff you need to know:

  • Get started. Set up your accounts, customers, jobs, and invoice items quickly.
  • Manage your business. Track spending, income, invoices, inventory, and payroll.
  • Spend less time on bookkeeping. Use QuickBooks to create invoices or timesheets in batches.
  • Follow the money. Examine everything from billable time and expenses to year-end tasks.
  • Find key info quickly. Rely on QuickBooks’ vendor, customer, inventory, and employee centers.
  • Exchange data with other programs. Move data between QuickBooks and Microsoft Office.

Your bookkeeping workflow will be smoother and faster with QuickBooks 2012—but only if you spend more time using the program than figuring out how it works. This book puts you in control: you get step-by-step instructions on how and when to use specific features, along with basic accounting advice to guide you through the learning process.

The important stuff you need to know:

  • Get started. Set up your accounts, customers, jobs, and invoice items quickly.
  • Manage your business. Track spending, income, invoices, inventory, and payroll.
  • Spend less time on bookkeeping. Use QuickBooks to create invoices or timesheets in batches.
  • Follow the money. Examine everything from billable time and expenses to year-end tasks.
  • Find key info quickly. Rely on QuickBooks’ vendor, customer, inventory, and employee centers.
  • Exchange data with other programs. Move data between QuickBooks and Microsoft Office.
Read more


Find the best price Click Here

HOW TO PAY ZERO TAXES 2012

HOW TO
HOW TO PAY ZERO TAXES 2012
Schnepper (Author)

Download: $9.99
197 used & new from $9.99

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

Totally updated for 2012, How to Pay Zero Taxes 2012 focuses on how to pay fewer taxes, rather than how to fill out the forms and figure out what you owe. Organized around the IRS-sanctioned deductions, shelters, credits, and exemptions, it includes comprehensive coverage of more deductions than any other tax book, including those deductions related to child care and elder care, moving expenses, job hunting expenses, mortgages and points, investment expenses, and 401(k)s. Accessible and informative, the book is organized into six sections, exclusions, credits, general deductions, "below the line" deductions, traditional tax shelters, and super tax shelters.Totally updated for 2012, How to Pay Zero Taxes 2012 focuses on how to pay fewer taxes, rather than how to fill out the forms and figure out what you owe. Organized around the IRS-sanctioned deductions, shelters, credits, and exemptions, it includes comprehensive coverage of more deductions than any other tax book, including those deductions related to child care and elder care, moving expenses, job hunting expenses, mortgages and points, investment expenses, and 401(k)s. Accessible and informative, the book is organized into six sections, exclusions, credits, general deductions, "below the line" deductions, traditional tax shelters, and super tax shelters. Read more


Find the best price Click Here

Friday, October 28, 2011

The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent

The Wealthy Barber, Updated 3rd Edition
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
by David Chilton
4.6 out of 5 stars(121)

Buy new: $14.00 $9.47
251 used & new from $0.01

(Visit the Most Gifted in Accounting list for authoritative information on this product's current rank.)

Review & Description

" . . . quite simply the best financial self-help book."
--Money Book Club, Book-of-the-Month Club

In this new and updated edition of one of the biggest-selling financial-planning books ever, David Chilton simplifies the complex puzzles of personal finance and helps you achieve financial independence. With the help of his fictional barber, Roy, and a large dose of humor, Chilton shows you how to take control of your financial future--slowly, steadily, and with sure success. Chilton's plan (detailed in an entertaining story) is no get-rich-quick scheme, but it does make financial independence possible on nothing more than an average salary.
This third edition has been updated with assistance from the Arthur Andersen Corporation, and covers the Taxpayer Relief Act of 1997 and other recent developments.
Even if you consider yourself a financial "basket case," Chilton explains how you can easily put an effective financial plan into action. Read more


Find the best price Click Here

Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

Making Ads Pay
Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
by John Caples
Publication Date: October 20, 2011

Buy new: $14.95 $9.65
15 used & new from $9.64

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Read more


Find the best price Click Here

Thursday, October 27, 2011

Quicken 2012 The Official Guide (Quicken Press)

Quicken 2012
Quicken 2012 The Official Guide (Quicken Press)
by Bobbi Sandberg
Publication Date: October 17, 2011

Buy new: $25.00 $15.22
2 used & new from $15.22

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

The Only Official Guide to the #1 Personal Finance Software

Manage your finances and assets with ease using the insider tips and expert techniques in Quicken 2012: The Official Guide! Find out the most effective methods for tracking your income, expenses, savings, transactions, investments, and so much more.

Fully endorsed by Intuit, makers of Quicken, this official guide shows you how to tap into all of the software's powerful capabilities and new features--and save time and money. You'll get professional guidance along with details about online resources to assist you in reducing debt, making strategic decisions, and planning for a secure future.

  • Customize Quicken for your preferences
  • Track income and expenses
  • Set up Online Account Services
  • Automate transactions and tasks
  • Reconcile checking, savings, and credit card accounts
  • Take advantage of the budgeting and debt reduction tools
  • Track investments and optimize your portfolio
  • Monitor assets and loans
  • Manage household records
  • Save money and plan for retirement
  • Simplify tax preparation and maximize deductions

Bobbi Sandberg is a consultant, instructor, and retired CPA who is recognized by Intuit as a Certified Professional Advisor. She teaches at community colleges and local senior centers, and has been training users on Quicken since its first DOS version in the 1980s.

Read more


Find the best price Click Here

Mobilizing People

Mobilizing People
Mobilizing People
by James M Hsu
Publication Date: September 30, 2011

Buy new: $19.95

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

Anyone can have 1,000 facebook friends. But how many of these people would show up in person if you extended an invitation? How many of them would attend a dinner party? A networking event? Or a political rally? If you're like most people, you have a handful of close friends and a larger network of "acquaintances" who may or may not return your phone calls or respond to your invitations. James Hsu, is a one-man crowd-maker. With just his iPhone and the vast number of people he has met and befriended over the years, James has conjured flash crowds on very short notice. • Sold out two movie theaters on the same night • Sold out a Las Vegas comedy club • Sold out three ballrooms at a major Las Vegas Casino (Planet Hollywood) for a local talent show Hundreds, often thousands of people turn out when James extends an invitation -- often just a text message or an email. James is the founder and President of Hsuperman Productions, LLC (a play on his last name, "Hsu" and the word "Superman"), a promotions company based in Las Vegas, Nevada that relies entirely on James' vast network of contacts to sell out shows he produces, or drive attendance to venues from cinemas to comedy clubs to restaurants. James has successfully built large networks of people who attend his meetings and events. James has broken down what he has learned into the method he calls, "Mobilizing People." • Double or triple the attendance at your events or parties • Groom more acquaintances into friends • Groom networking contacts into customers or referral sources Have you ever noticed that some people just seem to know everyone? As a result, they never wait in line at a popular night spot, they jump the cue at a busy restaurant. They never want for their next job, or promotion. This is the power of Mobilizing People. Read more


Find the best price Click Here

Financial & Managerial Accounting

Financial
Financial & Managerial Accounting
by Jan Williams, Sue Haka, Mark Bettner, Joseph Carcello
5.0 out of 5 stars(1)

Buy new: $183.36
57 used & new from $151.99

(Visit the Most Gifted in Accounting list for authoritative information on this product's current rank.)

Review & Description

With the sixteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team continues to be a solid foundation for students who are learning basic accounting concepts. In this revision, the authors have added to and refined the coverage of International Financial Reporting Standards (IFRS), particularly in Chapter 15 (“Global Business and Accounting”). Hallmarks of the text—including the solid Accounting Cycle Presentation, relevant pedagogy, and high quality, end-of-chapter material—have been updated throughout the book. Read more


Find the best price Click Here

The Benefit and The Burden: Tax Reform-Why We Need It and What It Will Take

The Benefit and The Burden
The Benefit and The Burden: Tax Reform-Why We Need It and What It Will Take
by Bruce Bartlett
Release Date: January 24, 2012

Buy new: $26.00 $16.98

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

A spirited and insightful examination of the need for American tax reform—arguably the most overdue political debate facing the nation—from one of the most legendary political thinkers, advisers, and writers of our time.The U.S. Tax Code has not been fully reformed since 1986. It is an overgrown mess. 

Today, there is a serious divergence, on both the right and the left, between the size of the government we want, and what we are willing to pay for. Adding to the confusion, people have little sense of who pays what, how much, and when.

Tax reform will be a major issue in the 2012 presidential campaign. Voters will expect major party candidates to lay out plans that confront budget deficits and account for the expiration of various tax cuts. But practical and reasonable assessments of how we might better match our fiscal realities to our ideal future are rarely forthcoming.

The Benefit and the Burden frames the tax reform debate and explores the advantages and costs of the various proposals and ideas that will come to dominate America’s political conversation in the years ahead. It is essential reading for every voting American. Read more


Find the best price Click Here

Corporate Tax Reform: Taxing Profits in the 21st Century

Corporate Tax Reform
Corporate Tax Reform: Taxing Profits in the 21st Century
by Martin A. Sullivan
Publication Date: October 24, 2011

Buy new: $19.99
7 used & new from $19.99

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

Corporate tax reform is in the air. Competitive pressures from globalization, as well as skyrocketing budget deficits, are forcing lawmakers to rethink how America’s largest businesses are taxed. Some want to close “loopholes.” Others want to end all U.S. tax on foreign profits. Some want to lower rates, while still others want to abolish the corporate tax altogether and replace it with an entirely new system. Unlike many other books on tax policy, Corporate Tax Reform: Taxing Profits in the 21st Century is not selling an idea or approaching the issue from a particular political slant. It boils down the complexity of corporate taxation into simple language so readers can make up their own minds about the future of this controversial tax. For too long, the issue of corporate tax reform has been the exclusive domain of lawyers and economists who devote their entire adult lives to studying the tax. Corporate Tax Reform: Taxing Profits in the 21st Century opens the door on these issues to all concerned citizens by providing a compact guide to the economics and politics of the current debate on corporate tax reform.  

  • Provides an overview of the corporate tax and the possibilities for reform
  • Discusses the impact on businesspeople and individual taxpayers
  • Boils down complex tax concepts boiled into simple language
  • Spurs lively discussion of the political issues without political bias
  • Includes a discussion of ideas for revamping taxes for individuals, since the corporate and individual tax codes are interrelated

What you’ll learn

  • Why economists want to abolish the corporate tax
  • Why politicians can’t get rid of the corporate tax
  • What the biggest and the slimiest loopholes are
  • The ramifications of all possible outcomes for businesspeople
  • How the U.S. tax code compares to foreign competitors
  • The major options for reform, including the flat tax
  • How politics and tight budgets will shape the debate before and after the 2012 election
  • Why individual taxpayers have a stake in the outcome of this debate

Who this book is for

Corporate Tax Reform: Taxing Profits in the 21st Century is for citizens concerned about America’s future who want to get beyond the economic jargon and political rhetoric that dominates most discussion of business tax policy. As the debate on the complex issue of corporate tax reform rages in Washington, Corporate Tax Reform: Taxing Profits in the 21st Century is a beginner’s guide that is useful to business executives, market analysts, journalists, lawmakers, government policy analysts, lawyers, accountants, as well as students of public policy, law, accounting, and economics.

Table of Contents

  1. Let the Debate Begin 
  2. Profits and Profit Tax, By the Numbers
  3. The Overwhelming Case against the Corporate Tax
  4. Why the Corporate Tax Won’t Go Away 
  5. Cut the Rate!
  6. Where the Money Is
  7. Corporate Tax Expenditures 
  8. How Should Foreign Profits Be Taxed?
  9. Globalization and the Modern Multinational 
  10. Pass-Through Entities
  11. State Corporate Taxes
  12. Corporate Tax Simplification
  13. Fundamental Tax Reform
  14. More Bold Reforms 
  15. The Budget and Political Reality
  16. Notes on the Tables
  17. Further Reading  
Read more


Find the best price Click Here

Wednesday, October 26, 2011

QuickBooks 2012 For Dummies (For Dummies (Computers))

QuickBooks 2012
QuickBooks 2012 For Dummies (For Dummies (Computers))
by Stephen L. Nelson
Publication Date: November 1, 2011

Buy new: $24.99 $15.21
12 used & new from $14.15

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

QuickBooks "X" For Dummies is a big help for small businesses

Most businesses can't afford a Big Four accounting firm to handle their books. That's why so many small-to-mid-size businesspeople turn to QuickBooks to help them keep track of their finances. Bestselling author Stephen Nelson returns with updated coverage of the latest revisions and enhancements to the leading small business accounting software package. After a quick review of bookkeeping basics, you'll discover how QuickBooks can help you build the perfect budget, process payroll, simplify your tax return prep work, create invoices, manage inventory, generate income statements, balance accounts, and much more.

You'll learn what you should do before you install and set up QuickBooks, then move onto basic bookkeeping concepts and the fundamentals of building a solid budget. You'll also discover how to enter data, create invoices, and record and print sales receipts; keep track of your inventory, payroll, and budgets; monitor your job costs; and generate the most common financial reports with ease.

  • Veteran author Stephen Nelson updates his perennial bestseller and offers you easy-to-understand coverage of the newest release of QuickBooks
  • Enables you to take control of managing your own business accounting and financial management tasks so you can avoid having to hire expensive outside help
  • Provides expert advice for getting started with QuickBooks, building the perfect budget, processing payroll, creating invoices, managing inventory, tracking job costs, generating income statements, balancing accounts, creating financial reports, and more

QuickBooks "X" For Dummies helps you handle your financial management tasks more effectively so that you can get down to business! Read more


Find the best price Click Here

Deduct It!: Lower Your Small Business Taxes

Deduct It!
Deduct It!: Lower Your Small Business Taxes
by Stephen Fishman J.D.
4.8 out of 5 stars(68)
Publication Date: November 22, 2011

Buy new: $34.99 $23.09

(Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

Review & Description

For all your tax deductions, from start-up to success, you need to Deduct It!

Completely updated for 2011 returns

Make more money for your small business by paying the IRS less. Let Deduct It! show you how to maximize the business deductions you're entitled to -- quickly, easily and legally.

This comprehensive, yet easy to read book is organized into practical categories featuring common deductions, including:

  • start-up expenses
  • operating expenses
  • health deductions
  • vehicles
  • travel
  • entertainment
  • meals
  • inventory
  • equipment
  • and many more

    The 8th edition is updated to cover changes in tax laws, including substantive changes and updated tax numbers. Whether your business is just starting or well-established, Deduct It! is indispensable to your venture. Read more


    Find the best price Click Here

  • Monday, October 24, 2011

    Preventing Good People From Doing Bad Things: Implementing Least Privilege

    Preventing Good People From Doing Bad Things
    Preventing Good People From Doing Bad Things: Implementing Least Privilege
    by John Mutch, Brian Anderson
    Publication Date: October 17, 2011

    Buy new: $29.99
    9 used & new from $29.99

    (Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    In today’s turbulent technological environment, it’s becoming increasingly crucial for companies to know about the principle of least privilege. These organizations often have the best security software money can buy, with equally developed policies with which to execute them, but they fail to take into account the weakest link in their implementation: human nature. Despite all other efforts, people can sway from what they should be doing.

    Preventing Good People from doing Bad Things drives that concept home to business executives, auditors, and IT professionals alike. Instead of going through the step-by-step process of implementation, the book points out the implications of allowing users to run with unlimited administrator rights, discusses the technology and supplementation of Microsoft’s Group Policy, and dives into the different environments least privilege affects, such as Unix and Linux servers, and databases.  

    Readers will learn ways to protect virtual environments, how to secure multi-tenancy for the cloud, information about least privilege for applications, and how compliance enters the picture. The book also discusses the cost advantages of preventing good people from doing bad things. Each of the chapters emphasizes the need auditors, business executives, and IT professionals all have for least privilege, and discuss in detail the tensions and solutions it takes to implement this principle. Each chapter includes data from technology analysts including Forrester, Gartner, IDC, and Burton, along with analyst and industry expert quotations.

    What you’ll learn

    • Why unlimited administration rights are a bad thing
    • Why least privileges is a good solution
    • Effective implementation of least privileges
    • Least privileges on Unix and Linux servers
    • Issues with Microsoft's Group Policy

    Who this book is for

    The audience is segmented into three separate categories, all of which are clearly addressed and weighed-in on in each chapter: the auditor, the businessman, and the IT professional.

    Auditor

    The first segment are the information technology security auditors. They are the ones responsible for the analysis of technical, physical, and administrative controls in the organization(s) whose security is in question. Their work includes the auditing of data center personnel, computer equipment, all policies and procedures, physical and environmental controls, and back-up procedures. Because their jobs so heavily rely on established protocols for the protection of sensitive information, this segment of the market will find this book a must-read. Their main concern is making sure the companies they are inspecting are in compliance with regulations and are taking the appropriate measures to secure their information and the users accessing them. They will learn how least privilege is the only way to fully satisfy government security regulations, and it will give them necessary and cutting-edge information on how to correctly perform their jobs.

    Businessperson

    The second segment are the businesspeople. They are the ones who run the companies requiring least privilege. These individuals are driven by the bottom line, and are ultimately concerned with spending and returns on investment. While they may be interested in security and realize its importance, the motivation behind any decisions is saving the company money. They need this book because it will clearly outline the financial benefits of implementing least privilege. It will explain that, from a business point of view, least privilege is the only way to eliminate the misuse of privilege and avoid the extensive costs of security breaches, expensive audits, help desk costs, and costly hours of IT troubleshooting. They will read it and use it as a reference as they prepare financially for a more secure IT environment.

    IT Professional

    The third and final segment are the IT professionals. They are the ones who appreciate security for security’s sake. They understand the implications of a noncompliant environment. They are on the forefront of the company’s information environment. They manage users and those users’ privileges. They download applications, grant privileges to users, process information, store information, program, install software, perform data management, network machines, and manage the networks they create. They need and will read this book because it will expand their understanding of the concept of least privilege and apply it to the environment in which they work. They will learn how to supplement Group Policy to attain least privilege, how to protect their environments, and how to carry security throughout their enterprise. This book will teach them new ways to look at the principle of least privilege, and it will educate them with the information necessary to receive executive and financial backing to the projects that will secure their network.

    Table of Contents

    1. The Only IT Constant is Change
    2. Misuse of Privilege is the New Corporate Landmine
    3. Business Executives, Technologisst and Auditors Need Least Privilege
    4. Supplementing Group Policy on Windows Desktops
    5. Servers Are the Primary Target for Insiders and Hackers Alike
    6. Protecting Virtual Environments from Hypervisor Sabotage
    7. Secure Multi-Tenancy for Private, Public and Hybrid Clouds
    8. Applications, Databases, and Desktop Data Need Least Privilege, Too
    9. Security Does Not Equal Compliance
    10. The Hard and Soft Cost of Apathy
    11. Final Thoughts for Least Privilege Best Practices
    Read more


    Find the best price Click Here

    No Story, No Fans

    No Story
    No Story, No Fans
    Raf Stevens (Author)

    Download: $9.99
    195 used & new from $9.99

    (Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    You will find nothing new in this book...
    Still I am sure it will be SURPRISINGLY NEW for most business professionals!

    Over the past years, communication has evolved from broadcasting your message to really connecting with your audience. This evolution has an impact on the way we need to communicate. Unfortunately, most managers have failed to evolve along.

    Traditional communication no longer works. Organizations, brands and their leaders need to change the way they communicate today. The gap between what they want to communicate and what people actually take in gets bigger every day.

    It’s a whole new world out there. And to make it in this new world, you need a whole new story! Catch it. Create it. And connect it to this new hyper-connected world.
    _________________________________

    PRAISE FOR 'No Story, No Fans':

    "In this book Raf graciously shares his own enlightening journey through the land of story and the connections they can create, and even better, shows you how you can discover and share your best stories too. He knows how stories can help your efforts and how they can hurt and he shows you how to enhance the former and avoid the latter. If you’re struggling to make sense of this new world of social business Raf’s book will help to understand it and give you a solid grounding in how to use stories to engage your customers and change their lives as well as your own.” (Gregg Morris, Curator of Story and Narrative)

    ---------------
    “It is a FANTASTIC and WONDERFUL book. I adore you, and as much as I expected, and I knew I would love it, I underestimated how good this book would be. This makes successful application of storytelling now only a matter of reading No Story. No Fans., and following your guidance. It’s clear you have gleaned from your own expertise as well as other experts’ decades of awkward trials and errors learning the secrets of storytelling. I myself, struggled for fifteen years and your readers get all the answers in one book, I’m glad for them. Lucky buggers!” (Annette Simmons, Author of The Story Factor)

    ---------------
    No Story. No Fans. is a great primer for you start thinking about everything in the context of a story.” (Mitch Joel, President of Twist Image)

    ---------------
    “For storytellers the world over - this book strikes so many chords, it will make your heart sing!” (Leanne White, University of New England)

    ---------------
    “Raf Stevens No Story. No Fans. dives deeper into the role of storytelling in business. He acts as editor and idea-maker: providing us with some real, tangible ways that you can utilize storytelling for impact. Bringing together ideas and examples from leading practitioners, Raf has helped present new paradigms for creating meaning, value and, ultimately, stronger connection with people. It’s an important read for anyone desiring to lead a business toward success in today’s environment where it’s not enough to simply “sell” to potential customers, but to forge relationships with them as “fans.” (Sharlene Sones, Founder of BrandStoria)

    ---------------
    “Raf Stevens has created a remarkable compendium on the value of storytelling as “the New Trade.” In an attractive, accessible, reader-friendly volume with many extras (QR codes!), he frames the book as “start of a conversation” rather than a how-to; yet he offers tons of how-to suggestions. Raf also includes the thought leadership of the most brilliant luminaries in the storytelling world. The chapter on ROI of storytelling is a treasure unto itself. Excellent job!”
    (Katharine Hansen, Owner of AStoriedCareer)

    ---------------
    "With ‘No Story. No Fans’ Raf provides a unique Vade Mecum PLUS for everyone who practices storytelling for brands and organizations and the people involved. As a storytelling friend and professional I admire Raf’s passionate, honest and profound approach. It’s dynamically inspiring." (Peter Frühmann, The Storybag)
    _________________

    MORE REVIEWS ON THE BOOK WEBSITE:

    www.nostorynofans.com
    You will find nothing new in this book...
    Still I am sure it will be SURPRISINGLY NEW for most business professionals!

    Over the past years, communication has evolved from broadcasting your message to really connecting with your audience. This evolution has an impact on the way we need to communicate. Unfortunately, most managers have failed to evolve along.

    Traditional communication no longer works. Organizations, brands and their leaders need to change the way they communicate today. The gap between what they want to communicate and what people actually take in gets bigger every day.

    It’s a whole new world out there. And to make it in this new world, you need a whole new story! Catch it. Create it. And connect it to this new hyper-connected world.
    _________________________________

    PRAISE FOR 'No Story, No Fans':

    "In this book Raf graciously shares his own enlightening journey through the land of story and the connections they can create, and even better, shows you how you can discover and share your best stories too. He knows how stories can help your efforts and how they can hurt and he shows you how to enhance the former and avoid the latter. If you’re struggling to make sense of this new world of social business Raf’s book will help to understand it and give you a solid grounding in how to use stories to engage your customers and change their lives as well as your own.” (Gregg Morris, Curator of Story and Narrative)

    ---------------
    “It is a FANTASTIC and WONDERFUL book. I adore you, and as much as I expected, and I knew I would love it, I underestimated how good this book would be. This makes successful application of storytelling now only a matter of reading No Story. No Fans., and following your guidance. It’s clear you have gleaned from your own expertise as well as other experts’ decades of awkward trials and errors learning the secrets of storytelling. I myself, struggled for fifteen years and your readers get all the answers in one book, I’m glad for them. Lucky buggers!” (Annette Simmons, Author of The Story Factor)

    ---------------
    No Story. No Fans. is a great primer for you start thinking about everything in the context of a story.” (Mitch Joel, President of Twist Image)

    ---------------
    “For storytellers the world over - this book strikes so many chords, it will make your heart sing!” (Leanne White, University of New England)

    ---------------
    “Raf Stevens No Story. No Fans. dives deeper into the role of storytelling in business. He acts as editor and idea-maker: providing us with some real, tangible ways that you can utilize storytelling for impact. Bringing together ideas and examples from leading practitioners, Raf has helped present new paradigms for creating meaning, value and, ultimately, stronger connection with people. It’s an important read for anyone desiring to lead a business toward success in today’s environment where it’s not enough to simply “sell” to potential customers, but to forge relationships with them as “fans.” (Sharlene Sones, Founder of BrandStoria)

    ---------------
    “Raf Stevens has created a remarkable compendium on the value of storytelling as “the New Trade.” In an attractive, accessible, reader-friendly volume with many extras (QR codes!), he frames the book as “start of a conversation” rather than a how-to; yet he offers tons of how-to suggestions. Raf also includes the thought leadership of the most brilliant luminaries in the storytelling world. The chapter on ROI of storytelling is a treasure unto itself. Excellent job!”
    (Katharine Hansen, Owner of AStoriedCareer)

    ---------------
    "With ‘No Story. No Fans’ Raf provides a unique Vade Mecum PLUS for everyone who practices storytelling for brands and organizations and the people involved. As a storytelling friend and professional I admire Raf’s passionate, honest and profound approach. It’s dynamically inspiring." (Peter Frühmann, The Storybag)
    _________________

    MORE REVIEWS ON THE BOOK WEBSITE:

    www.nostorynofans.com
    Read more


    Find the best price Click Here

    Sunday, October 23, 2011

    Snarketing 2.0

    Snarketing 20
    Snarketing 2.0
    Ron Shevlin (Author)
    4.3 out of 5 stars(3)

    Download: $5.95
    195 used & new from $5.94

    (Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    A humorous look at the world of marketing in the age of social media.

    Dp you know what Manketing is? (Marketing men's products to women) Do you know what a SNITCH (Social Networking Influencer, Thought Leader, and/or Consulting Hotshot) is? Can you spot an iPhone slut when you see one?

    These are just a few of the things you'll learn about it in this book. If you're not laughing too hard, that is.A humorous look at the world of marketing in the age of social media.

    Dp you know what Manketing is? (Marketing men's products to women) Do you know what a SNITCH (Social Networking Influencer, Thought Leader, and/or Consulting Hotshot) is? Can you spot an iPhone slut when you see one?

    These are just a few of the things you'll learn about it in this book. If you're not laughing too hard, that is. Read more


    Find the best price Click Here

    Saturday, October 22, 2011

    Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

    Integrity Selling for the 21st Century
    Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
    by Ron Willingham
    4.7 out of 5 stars(32)

    Buy new: $24.00 $15.98
    167 used & new from $0.01

    (Visit the Most Gifted in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham

    If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

    Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before.

    Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

    Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values. Read more


    Find the best price Click Here

    Friday, October 21, 2011

    The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

    The Brand Gap
    The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
    by Marty Neumeier
    4.5 out of 5 stars(42)

    Buy new: $24.99 $16.49
    76 used & new from $14.15

    (Visit the Most Wished For in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

    • the new definition of brand
    • the five essential disciplines of brand-building
    • how branding is changing the dynamics of competition
    • the three most powerful questions to ask about any brand
    • why collaboration is the key to brand-building
    • how design determines a customer’s experience
    • how to test brand concepts quickly and cheaply
    • the importance of managing brands from the inside
    • 220-word brand glossary

    From the back cover:
    Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
    Read more


    Find the best price Click Here

    Save Big: Cut Your Top 5 Costs and Save Thousands

    Save Big
    Save Big: Cut Your Top 5 Costs and Save Thousands
    Elisabeth Leamy (Author), Diane Sawyer (Foreword), Robin Roberts (Foreword)
    4.4 out of 5 stars(15)

    Download: $2.19
    197 used & new from $2.19

    (Visit the Best Sellers in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    Good Morning America correspondent and ABC News columnist reveals tips for achieving unbelievable savings

    In this battered economy, saving money matters more to consumers than ever before. But most people are tired of hearing about all the small stuff, like skipping their morning latte. They tried that, and it didn't work. Americans want fresh, bold ideas and Save Big: Cut Your Top 5 Costs and Save Thousands has them. In fresh, engaging prose, Elisabeth Leamy shows consumers how to save big on life's most important and costly items. Filled with actionable advice and the insider secrets readers are hungering for, Save Big

    • Details how to save a lot of money on a few things rather than merely saving a little on a bunch of small items
    • Reveals the keys to saving money and the challenges consumers face
    • Educates consumers on how to save thousands on the five things most people spend the most money on: houses, cars, credit, groceries, and healthcare

    After the turbulent economic events of the recent past, more and more consumers are focusing on budgeting and creative ways to save money. Save Big can help.

    The secrets to saving BIG from Good Morning America Consumer Correspondent Elisabeth Leamy

    In this battered economy, saving money matters more to consumers than ever before. But we're tired of hearing about all the small stuff, like skipping our morning latte and installing low flow showerheads. We want BIG, bold ideas, and this book has them. In a straightforward style-with a dash of attitude-Good Morning America's Elisabeth Leamy shows you how to Save BIG on the priciest parts of your life.

    In SAVE BIG (Not Small), Leamy puts saving in perspective. Her philosophy is to save a lot of money on a few things rather than a little bit of money on a bunch of things. Why give up life's little pleasures when you can save more money by attacking a few big, boring expenses instead?

    • Helps identify where you spend the most money so that you can save the most money. The top five costs are our houses, cars, credit, groceries, and healthcare
    • Written by Good Morning America Consumer Correspondent Elisabeth Leamy
    • Unlike most personal finance guides that stress the small stuff, every tip in this book has the potential to save you at least a thousand dollars

    Filled with fresh advice and insider secrets, this book will have you saving more in less time.

    Ten Ways You Can SAVE BIG
    Amazon-exclusive content from Author Elisabeth Leamy

    What does it mean to SAVE BIG? It’s any strategy that will save you more than a thousand dollars in less than a year. It’s saving a lot of money on a few things rather than a little money on a bunch of things. It’s the antidote to all that depressing advice we’ve heard for years that we should give up our daily lattes, install low-flow showerheads and pack our own lunches.

    Author Elisabeth Leamy is the Consumer Correspondent for Good Morning America--and lives the SAVE BIG philosophy--and even she was surprised at some of the little-known strategies she was able to uncover. Here are some real-life examples from the book:

    House:
    • Page 90: When interest rates go down, use the savings to refinance into a shorter mortgage instead of the kind you have now and save $103,536.
    • Page 84: Appeal your property taxes--only 2 percent of people do-- and save $2,626.

    Car:
    • Page 126: Buy a “dark horse” car instead of the most popular make and model-- and save $6,814.
    • Page 160: Uncover a “secret warranty” where the dealer fixes flaws for free and save $1,200.

    Credit:
    • Page 209: Undergo rapid rescoring before finalizing a mortgage and save $72,000 over the life of the loan.
    • Page 218: If you pay your credit card bills bi-weekly instead of monthly, you can short-circuit the bank’s “average daily balance” and save $1,000.

    Groceries:
    • Page 244: Stockpile groceries when they’re cheap instead of when you need them and save $5,772 a year.
    • Page 265: Bid for groceries at a grocery auction instead of buying them at the store and save 66%.

    Healthcare:
    • Page 299: Take the over-the-counter version of a drug instead of the identical prescription version and save $1,763 a year.
    • Page 320: Enlist a medical billing advocate to fight hospital billing errors and save $6,858.

    How are these jumbo-sized savings possible? Because if you figure out where you spend BIG, you can SAVE BIG. Our top five costs are: houses, cars, credit, groceries and healthcare. It’s possible to turn your biggest expenses into your biggest source of savings. Author Elisabeth Leamy shows you how. There are $1,176,916 worth of savings in the pages of SAVE BIG. Grab a latte and read all about it!

    Good Morning America correspondent and ABC News columnist reveals tips for achieving unbelievable savings

    In this battered economy, saving money matters more to consumers than ever before. But most people are tired of hearing about all the small stuff, like skipping their morning latte. They tried that, and it didn't work. Americans want fresh, bold ideas and Save Big: Cut Your Top 5 Costs and Save Thousands has them. In fresh, engaging prose, Elisabeth Leamy shows consumers how to save big on life's most important and costly items. Filled with actionable advice and the insider secrets readers are hungering for, Save Big

    • Details how to save a lot of money on a few things rather than merely saving a little on a bunch of small items
    • Reveals the keys to saving money and the challenges consumers face
    • Educates consumers on how to save thousands on the five things most people spend the most money on: houses, cars, credit, groceries, and healthcare

    After the turbulent economic events of the recent past, more and more consumers are focusing on budgeting and creative ways to save money. Save Big can help. Read more


    Find the best price Click Here

    Thursday, October 20, 2011

    Search Engine Optimization: Do It Yourself - The Definitive Do It Yourself Guide to SEO

    Search Engine Optimization
    Search Engine Optimization: Do It Yourself - The Definitive Do It Yourself Guide to SEO
    Christopher Nelson (Author)
    4.6 out of 5 stars(9)

    Download: $4.95
    197 used & new from $4.87

    (Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    “The most helpful and inexpensive guide for anyone wanting to become an instant SEO expert.”

    Author Christopher Nelson is an SEO expert with vast experience in the field, having successfully optimized literally thousands of websites. In this book, he not only shares his knowledge, but also the wisdom he's gained from dealing with the quirks and changes within the search engines over time. After reading this book, you will understand SEO and search engines in a brand new light. The knowledge that this author presents is as easy to understand as it is informative and surprisingly fun to read. Through this incredibly accessible guide, Christopher Nelson has succeeded in transferring his knowledge (and wisdom) of search engine optimizing to the reader.

    The only SEO guide you’ll ever need is right here. In short, it will help you to understand everything you need to know about SEO.

    WHAT'S IN THE BOOK:

    • The most effective information on how to get started immediately.

    • Access to an interactive FAQ on the web that allows you to ask questions and get answers directly from the author.

    • Simple explanations of how the search engines *actually* work.

    • Images, links, and screen shots to help you know exactly what to look for.

    • Complete and thorough explanations of the Top Three SEO Concepts.

    • Walks you through the most helpful optimizations for your website.

    • Get the most from even the "least important" tactics of SEO.

    • SEO Cheat Sheet for quick, simple references on how and what to optimize.

    • Personal tips from the author throughout the entire guide.

    • Plus lots more!

    After reading this eBook, you’ll never again have to worry about SEO; what to know, how to do it, or what to do next.“The most helpful and inexpensive guide for anyone wanting to become an instant SEO expert.”

    Author Christopher Nelson is an SEO expert with vast experience in the field, having successfully optimized literally thousands of websites. In this book, he not only shares his knowledge, but also the wisdom he's gained from dealing with the quirks and changes within the search engines over time. After reading this book, you will understand SEO and search engines in a brand new light. The knowledge that this author presents is as easy to understand as it is informative and surprisingly fun to read. Through this incredibly accessible guide, Christopher Nelson has succeeded in transferring his knowledge (and wisdom) of search engine optimizing to the reader.

    The only SEO guide you’ll ever need is right here. In short, it will help you to understand everything you need to know about SEO.

    WHAT'S IN THE BOOK:

    • The most effective information on how to get started immediately.

    • Access to an interactive FAQ on the web that allows you to ask questions and get answers directly from the author.

    • Simple explanations of how the search engines *actually* work.

    • Images, links, and screen shots to help you know exactly what to look for.

    • Complete and thorough explanations of the Top Three SEO Concepts.

    • Walks you through the most helpful optimizations for your website.

    • Get the most from even the "least important" tactics of SEO.

    • SEO Cheat Sheet for quick, simple references on how and what to optimize.

    • Personal tips from the author throughout the entire guide.

    • Plus lots more!

    After reading this eBook, you’ll never again have to worry about SEO; what to know, how to do it, or what to do next. Read more


    Find the best price Click Here

    Tuesday, October 18, 2011

    J.K. Lasser's Your Income Tax Professional Edition 2012

    JK Lassers
    J.K. Lasser's Your Income Tax Professional Edition 2012
    by J. K. Lasser
    Publication Date: January 3, 2012

    Buy new: $90.00 $56.13

    (Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    America's number one tax guide for professionals

    J.K. Lasser's Your Income Tax, Professional Edition 2012 is an essential guide for tax professionals. Filled with easy-to-use tax planning tips and strategies, this comprehensive guide arms you with the information needed to maximize your clients' tax savings.

    Completely updated with all the latest tax law changes, this guide makes preparing 2011 tax returns easier than ever.

    • Provides professionals with the latest, most-up-to-date tax information
    • Completely annotated to steer professionals to the case law and revenue rulings behind each section in the book
    • Contains extended guidance for tax professionals, which leads to corresponding IRS code sections, regulations, and case law that supports the material covered

    Filled with the classic tax guidance that only J.K. Lasser can provide, this Professional Edition is the book of choice for serious tax professionals from CPAs to financial advisors. Read more


    Find the best price Click Here

    Fundamentals of Advanced Accounting

    Fundamentals of
    Fundamentals of Advanced Accounting
    by Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik
    4.2 out of 5 stars(5)

    Buy new: $157.27
    53 used & new from $104.88

    (Visit the Most Gifted in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    Fundamentals of Advanced Accounting, 4/e is ideal for those schools wanting to cover 12 chapters in their advanced accounting course. This brief yet concise text allows students to think critically about accounting, just as they will do preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future as it originates from Hoyle’s big text Advanced Accounting.

    The writing style of the three previous editions has been highly praised. Students easily comprehend chapter concepts because of the conversational tone used throughout the book. The authors have made every effort to ensure that the writing style remains engaging, lively, and consistent which has made Hoyle the market leading franchise in the Advanced Accounting market. The Fourth Edition includes an increase integration of IFRS as well as the updated accounting standards.

    Read more


    Find the best price Click Here

    Monday, October 17, 2011

    Computer Accounting with Peachtree by Sage Complete Accounting 2010

    Computer Accounting
    Computer Accounting with Peachtree by Sage Complete Accounting 2010
    by Carol Yacht
    3.9 out of 5 stars(8)

    Buy new: $131.25
    51 used & new from $31.99

    (Visit the Best Sellers in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    Carol Yacht’s Peachtree textbook is the market leader because her pedagogy is unmatched—she incorporates real-world businesses; step-by step-directions; numerous screen illustrations; challenging exercises and projects; and a website with additional resources. The 14th edition teaches you how to use Peachtree Complete Accounting 2010 software including how to set up service, merchandising, nonprofit, and manufacturing businesses. The primary goal is for the student to have a working familiarity with the software after completing the course with this text.

    Peachtree is widely used by individuals, businesses, and accountants. For more than 34 years, Peachtree by Sage has produced award-winning accounting software. More than 5.8 million small and medium-sized businesses use Sage Software products worldwide (http://sage.com/ourbusiness/aboutus). More than 14,500 employees work for Sage Software. The Sage family of software products, which includes Peachtree Complete Accounting, is the leading global supplier of business management solutions and services.

    In the United States and Canada, Peachtree is used by more than 3.0 million customers. Each year, tens of thousands of customers choose accountant-recommended Peachtree by Sage for their business needs. Why? Because Peachtree helps you do more to support the success of your business. Industries that use Peachtree include manufacturing; distribution; nonprofit organizations; construction; retail businesses; public utilities; legal, medical, and accounting firms.

    Read more


    Find the best price Click Here

    Sunday, October 16, 2011

    The Thought Leaders Project : Hospital Marketing

    The Thought Leaders Project
    The Thought Leaders Project : Hospital Marketing
    Anne Marie Gothard (Author), Meredith Gould (Author), Gabrielle Detora (Author), Tyler Haney (Author), Randy Bunker (Author), Dan Dunlop (Author), Kathleen Armstrong (Author), Chris Boyer (Author), Brian Bierbaum (Author), Lee Aase (Author)

    Download: $7.99
    195 used & new from $7.98

    (Visit the Hot New Releases in Accounting list for authoritative information on this product's current rank.)

    Review & Description

    Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely.

    The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading hospital marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

    Who will benefit from this book?
    VP of Advertising
    VP of Marketing
    VP of Communications
    VP of Public Relations
    Chief Marketing Officer
    Advertising Director
    Director of Marketing
    Director of Communications
    Marketing Manager
    Advertising Manager

    Whose insights are featured in this book?
    Lee Aase - Mayo Clinic
    Brian Bierbaum - Priority Integrated Marketing
    Kathleen Armstrong - Lehigh Valley Health Network
    Chris Boyer - Inova Health System
    Randy Bunker - United Health Group
    Dan Dunlop - Jennings
    Gabrielle Detora - Strategic Healthcare Consultant
    Tyler Haney - Wake Forest Baptist Health
    Anne Marie Gothard - Mount Sinai Medical Center
    Meredith Gould - Healthcare Author and Social Media Counselor
    Albert Maruggi - Provident Partners
    Lisa McCluskey - Memorial Health Care System
    Peggy Mika - Christiana Care Health System
    Donna Teach - Nationwide Childrens Hospital
    Trisha Torrey - Every Patient's Advocate
    Jesse Stremcha - Minnesota Childrens Hospital
    Suzanne Sawyer - University of Pennsylvania Health System
    Robin Segbers - Segbers Brand Health
    Debra Stevens - Phoenix Children's Hospital

    About the Publisher
    Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely.

    The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading hospital marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

    Who will benefit from this book?
    VP of Advertising
    VP of Marketing
    VP of Communications
    VP of Public Relations
    Chief Marketing Officer
    Advertising Director
    Director of Marketing
    Director of Communications
    Marketing Manager
    Advertising Manager

    Whose insights are featured in this book?
    Lee Aase - Mayo Clinic
    Brian Bierbaum - Priority Integrated Marketing
    Kathleen Armstrong - Lehigh Valley Health Network
    Chris Boyer - Inova Health System
    Randy Bunker - United Health Group
    Dan Dunlop - Jennings
    Gabrielle Detora - Strategic Healthcare Consultant
    Tyler Haney - Wake Forest Baptist Health
    Anne Marie Gothard - Mount Sinai Medical Center
    Meredith Gould - Healthcare Author and Social Media Counselor
    Albert Maruggi - Provident Partners
    Lisa McCluskey - Memorial Health Care System
    Peggy Mika - Christiana Care Health System
    Donna Teach - Nationwide Childrens Hospital
    Trisha Torrey - Every Patient's Advocate
    Jesse Stremcha - Minnesota Childrens Hospital
    Suzanne Sawyer - University of Pennsylvania Health System
    Robin Segbers - Segbers Brand Health
    Debra Stevens - Phoenix Children's Hospital

    About the Publisher
    Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community. Read more


    Find the best price Click Here