Friday, September 30, 2011

Wiley GAAP 2012: Interpretation and Application of Generally Accepted Accounting Principles (Wiley GAAP: Interpretation & Application of Generally Accepted Accounting Principles)

Wiley GAAP 2012
Wiley GAAP 2012: Interpretation and Application of Generally Accepted Accounting Principles (Wiley GAAP: Interpretation & Application of Generally Accepted Accounting Principles)
by Steven M. Bragg
2.0 out of 5 stars(1)
Publication Date: October 4, 2011

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Review & Description

The most practical, authoritative guide to GAAP

Wiley GAAP 2012 contains complete coverage of all levels of GAAP, indexed to the ASC. Wiley GAAP renders GAAP more understandable and accessible for research, and has been designed to reduce the amount of time and effort needed to solve accounting research issues. Providing interpretive guidance and a wealth of real-world, content-rich examples and illustrations, this invaluable guide offers clear, user-friendly guidance on every pronouncement including FASB Technical Bulletins, AcSEC Practice Bulletins, FASB Implementation Guides, AICPA Statements of Position, and AICPA Accounting Interpretations.

  • Offers insight into the application of complex financial reporting rules
  • Contains detailed index for easy reference use
  • Includes a comprehensive cross-reference of accounting topics to the FASB codification system
  • Other titles by Bragg: Wiley Practitioner's Guide to GAAS 2012

With easy-to-access information, this practicable and reliable resource offers complete coverage of the entire GAAP hierarchy.



From the Author: Differences between GAAP and IFRS
Fixed assets is an area where there are really significant differences between GAAP and IFRS, so if you are using GAAP right now and you think you will be switching over, then expect to be doing things differently in the future.

The biggest difference is that IFRS allows you to either record a fixed asset at its cost, or to revalue it to fair value. But if you do revalue it, you have to revalue the entire class of assets, not just one asset within a class. By making you revalue an entire class of assets, IFRS makes sure that you cannot use selective revaluations.

And the same thing goes for investment property. Under GAAP, you carry it at cost, but under IFRS, you have a choice of using either cost or fair value.

The obvious question is, how do you account for a change in an asset's fair value under IFRS? Well, if an asset increases in value, then you recognize the gain in other comprehensive income and the offset is to a revaluation surplus in equity.

And if the asset value decreases, then you recognize it as a loss. Now, if the value decreases and then goes back up again, you can recognize a profit to the extent of the original loss, and then drop the rest of the gain into other comprehensive income.

Of course, there is a problem with revaluing assets all the time, which is that it is expensive and it is time-consuming. So IFRS recommends revaluing about once every 3 to 5 years. And if you do revalue, IFRS recommends that you use a professional appraiser.

Another major difference is the treatment of asset impairments. Under GAAP, if you have an impairment, then it is charged to expense, and you cannot take it back. But under IFRS, if the asset's value goes back up, you can take back the amount of the impairment.

And also under IFRS, if you are valuing fixed assets at their fair value and you recognize an impairment, then you treat the impairment as the reversal of any upward revaluation that you already recorded, to the extent of the revaluation. If the impairment exceeds the revaluation, then you charge the remainder against current income.

A less important difference is that if you pay for a major overhaul of an asset, you have to add the cost to an asset under IFRS, but you generally charge it to expense under GAAP.

And that covers the significant differences for tangible fixed assets. But then, we have intangible fixed assets, which are things like copyrights and patents. And there are some major differences here, too.

First, under GAAP, you charge all research and development costs to expense right away. But in IFRS, you charge research to expense but you capitalize development and then you amortize it. Now in order to capitalize development costs, you do have to meet a bunch of criteria, so it is not that easy. Still, for a company doing a lot of development work, this could be major change.

And also, if you recognize impairment of an intangible asset under GAAP, then you can never reverse the impairment. But, under IFRS you can, though not if the intangible happens to be goodwill.

And finally, under some very limited circumstances, you can revalue intangible assets under IFRS, but you cannot do that under GAAP. The problem with revaluing an intangible asset is that there usually is not much of a market for this kind of asset, so you just cannot justifiably revalue it. And if you cannot justify a revaluation, then you have to carry it at cost.

So, overall - there are a couple of key points to remember. First, GAAP is very conservative and rigid when it comes to valuing fixed assets, whereas IFRS allows you to take advantage of fair value changes, which is way more common sense.

Second, you could see a lot of companies in the R&D field finding an excuse to switch to IFRS, and then start capitalizing their development costs. But keep in mind, if you do that, you still have to amortize the costs eventually, so there may a reportable drop in development expenses in the first year or two, but over the long term, there will not be much of an impact on their profits.

And finally, it does sound pretty nifty to be able to revalue your fixed assets, but you also have to pay for the appraisals, so there is an out-of-pocket cost if you choose to go down that path.


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J.K. Lasser's Your Income Tax 2012: For Preparing Your 2011 Tax Return

J.K. Lasser's Your Income Tax 2012
J.K. Lasser's Your Income Tax 2012: For Preparing Your 2011 Tax Return
by J. K. Lasser
Publication Date: November 8, 2011

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Review & Description

America's number one bestselling tax guide offers the best balance of thoroughness, organization, and usability

For over half a century, more than 39 million Americans have turned to J.K. Lasser for easy-to-follow, expert advice and guidance on planning and filing their taxes. Written by a team of tax specialists, J.K. Lasser's Your Income Tax 2012 includes all the outstanding features that have made this book the nation's all-time top-selling tax guide. It covers some of the most important topics associated with your taxes, from what must you report as income and strategies that will save you on taxes to how much tax you actually owe and what deductions can you claim.

As an added value, you can gain direct access to bonus materials through jklasser.com, including links to the latest tax forms from the IRS, up-to-the-minute tax law changes, small business help, and much more. Filled with in-depth insights and timely advice, this is the guide of choice for today's serious taxpayer.

  • Contains over 2,500 easy-to-use tax planning tips and strategies and easy-to-understand coverage of the year's tax law changes
  • Includes filing tips and instructions to help you prepare your 2011 return
  • Comprised of a quick reference section that highlights what's new for 2011 as well as a topic index to help pinpoint the biggest money-saving deductions
  • Offers instruction for customers who use software or CPAs to file their taxes

Filled with practical tax guidance you can't find anywhere else, J.K. Lasser's Your Income Tax 2012 will help you plan and file your 2011 tax return in the most efficient way possible. Read more


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Financial Peace Revisited

Financial Peace
Financial Peace Revisited
by Dave Ramsey
4.5 out of 5 stars(123)

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Dave Ramsey knows what it's like to have it all. By age twenty-six, he had established a four-million-dollar real estate portfolio, only to lose it by age thirty. He has since rebuilt his financial life and, through his workshops and his New York Times business bestsellers Financial Peace and More than Enough, he has helped hundreds of thousands of people to understand the forces behind their financial distress and how to set things right-financially, emotionally, and spiritually.

In this new edition of Financial Peace, Ramsey has updated his tactics and philosophy to show even more readers:

€ how to get out of debt and stay out
€ the KISS rule of investing-"Keep It Simple, Stupid"
€ how to use the principle of contentment to guide financial decision making
€ how the flow of money can revolutionize relationships

With practical and easy to follow methods and personal anecdotes, Financial Peace is the road map to personal control, financial security, a new, vital family dynamic, and lifetime peace. Read more


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Will Work for Shoes: The Business Behind Red Carpet Product Placement

Will Work for Shoes
Will Work for Shoes: The Business Behind Red Carpet Product Placement
by Susan J. Ashbrook
5.0 out of 5 stars(2)
Publication Date: September 1, 2011

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Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities.

If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to

  • get your product on the body or in the hands of a celebrity
  • connect with stylists, publicists, and other handlers who have access to the star
  • avoid awkward product-celebrity match-ups and find the perfect person for your brand
  • execute a celebrity marketing campaign for next to nothing
  • get valuable loaned product back from sticky-fingered stars
  • prepare for the attention and increased demand when you have a celebrity hit

Though focused on fashion, Ashbrook's advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising. Read more


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Positioning: The Battle for Your Mind

Positioning
Positioning: The Battle for Your Mind
by Al Ries, Jack Trout
4.4 out of 5 stars(91)

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'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"...' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today. Read more


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Buyology: Truth and Lies About Why We Buy

Buyology
Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom, Paco Underhill
3.6 out of 5 stars(209)

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds. Read more


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Thursday, September 29, 2011

How to Estimate & Price Signs

How to
How to Estimate & Price Signs
by Dan Hale
3.5 out of 5 stars(2)
Publication Date: September 7, 2011

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This updated book on CD teaches the sign professional how to calculate accurate estimates, and how to set prices to ensure an acceptable profit margin. Now, in addition to the book (included as a .pdf file) are sample Excel programs and instructions on how to use them to practice your own estimating and pricing.

How to Estimate & Price Signs shows you how to take into consideration every cost, from materials and overhead to sales commissions. Using these costs, it shows you how to set prices ensuring specific profit margins. In addition, the book and Excel programs show you how leasing signs to customers (not selling them) can mean both higher profits for the sign company, and a tax advantage for the customer. This new edition of How to Estimate & Price Signs is more valuable than ever before Read more


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Signspotting 4: The Art of Miscommunication

Signspotting 4
Signspotting 4: The Art of Miscommunication
by Doug Lansky
5.0 out of 5 stars(2)
Publication Date: September 6, 2011

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For intrepid travelers and armchair dreamers-the fourth collection of amazingly odd and simply hilarious signs found the world over. Want to take a tour of the "Elephant Dung Factory and Souvenir Shop"? How about visiting the towns of Bastardo and Moronville, and doing some shopping at Sad Décor or the Mayan Treasures Factory Outlet? Whether unsettling ("One Way Tours"), unfortunate ("Evil Poo Lookout"), or simply baffling ("Eels May Be Slippery"), the signs in this all-new collection will change the way you look at the printed world around you.

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Accounting For Dummies

Accounting For
Accounting For Dummies
by John A. Tracy CPA
3.7 out of 5 stars(48)

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Learn the basics of practical accounting easily and painlessly with Accounting For Dummies, 4th Edition, which features new information on accounting methods and standards to keep you up to date. With this guide, you can avoid accounting fraud, minimize confusion, maximize profits, and make sense of accounting basics with this plain-English guide to your accountant’s language. Understand how to manage inventory, report income and expenses for public or private companies, evaluate profit margins, analyze business strengths and weaknesses, and manage budgets for a better bottom line. Read more


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How to Measure Anything: Finding the Value of Intangibles in Business

How to Measure Anything
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
4.8 out of 5 stars(29)

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Review & Description

A comprehensive guide to measuring anything and everything, from the concrete to the intangible, revealing the power of measurement in our understanding of business and the world at large.

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology

Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

How Everything Can Be Measured
Amazon-exclsuive content from author Douglas Hubbard

How can we measure the population of fish in a lake? And how is that like measuring unsatisfied customers who didn’t complain or measuring security breaches that were not detected? How can we isolate the effect advertising has on sales when a vast amount of unknowns also affect sales? How did an 11-year old girl use a simple measurement to debunk a popular practice in medicine? How did intelligence analysts in WWII estimate the monthly German tank production by an analysis of serial numbers of captured tanks? How do we measure quality, risk or innovation? How do we know what to measure in the first place? The answers are easier than you might think.

The idea that some things are utterly immeasurable is based on just three common misconceptions. As I explained in How to Measure Anything, the three misconceptions can be overcome and powerful measurement methods can be applied to resolve just about any problem. The misconceptions are Concept, Object and Method (you can remember them as .com). The concept of measurement refers to the meaning the word “measurement” is assumed to have. Some things are thought to be immeasurable only because it is believed that measurement must be some exact value. But the more pragmatic scientific approach to the term measurement is to treat it as quantified uncertainty reduction based on observation. If you have a wide range of possible values for the percentage of customers who would prefer a new product, all you really need is a reduction in that uncertainty to make a better bet about a new product.

The second misconception about measurement is the objective of measurement itself. If “strategic alignment”, or “employee empowerment” seem immeasurable, it is only because they are – initially – ambiguous. But if they are important to a business, then they must have observable consequences. They must have some impact on some decision (otherwise they wouldn’t need to be measured at all). And so they must be detectable in some manner, directly or indirectly.

The third misconception is about methods. Obscure but well-developed methods already exist for more types of measurement problems than most managers realize. Controlled experiments, variations on random sampling methods, and some very simple but non-obvious methods can be used in many practical business situations. While many measurements feel daunting at first, the fact is that we often have more data than we think, we need less data than we think, and getting more data through observation is simpler than we think. And, above all else, no matter how challenging a measurement problem appears, we should assume that we are not the first to measure something like it. Any measurement problem you encounter will very likely already have a practical solution. You only need to know about it.

Once these imaginary obstacles have been overcome, there are practical measurement solutions that can be applied to any uncertain decision. We can quantify any uncertainty and then compute the value of reducing that uncertainty by measurement. Where the value of information about a measurement is very high, my book explains how to employ sampling, controlled experiments, and even more methods in a way that makes it approachable for any manager.

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International Financial Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate)

International Financial
International Financial Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate)
by Cheol Eun, Bruce Resnick
3.8 out of 5 stars(15)

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International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. The emphasis on the basics will allow students to be left with a framework for analysis that will serve them well when they need to apply this material in their careers in the years ahead. The Fifth Edition never loses sight of the presentation that is teaching students how to make managerial decisions. The new edition is founded in the belief that the fundamental job of the financial manager is to maximize share-holder wealth. This belief permeates the decision-making process that is presented from cover to cover. International Financial Management has been completely updated with the most current data tables and statistics in the field today. Read more


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Ogilvy on Advertising

Ogilvy on
Ogilvy on Advertising
by David Ogilvy
4.6 out of 5 stars(104)

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. Read more


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Wednesday, September 28, 2011

What Your CPA Isn't Telling You: Life-changing Tax Strategies

What Your CPA Isn't Telling You
What Your CPA Isn't Telling You: Life-changing Tax Strategies
by Mark J. Kohler
4.8 out of 5 stars(21)

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This is a powerful story woven around one theme—TAX PLANNING CAN CHANGE YOUR LIFE

Tackling the fundamental question asked by all taxpayers – How can I save on taxes? — attorney and CPA Mark J. Kohler empowers you to dismiss standard CPA viewpoints like your tax payment is what it is and you just make too much money.

Simplified through the mastery of storytelling, Kohler invites you to immerse yourself in the compelling tale of a typical family’s tax awakening. Through their journey, you’ll discover critical, but underutilized tax strategies to achieve huge tax savings, greater wealth, and, ultimately, a winning pursuit of the American Dream.

“Mark brought tax planning to life in a story line we can all relate to personally!”
Lori Mackey, award-winning author, CEO of Prosperity4Kids, Inc.

“It is about time someone brought the benefits of tax planning to the masses. That is what Mark has achieved in this book.”
Dermot Berkery, author of Raising Capital for the Serious Entrepreneur

"If you are not happy with your current CPA relationship, and aren't in love with your generic tax planning software, and wonder if there are better options out there. . .you need to read this book!"
Tim Higgins, author of Paying For College Without Sacrificing Your Retirement

"FINALLY, a tax book that I can not only understand but relate to and actually learn from. I never thought it was possible, however Mark Kohler did it - he made learning about taxes fun."
Starr Hall, www.StarrHall.com, international author, speaker

"This book changed the way I saw my taxes and my financial future."
Woody Woodward, filmmaker, author, success Strategist

Includes Tax Planning Resource Kit—Access templates, checklists, charts, and videos for additional support!

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Wiley GAAP 2012: Interpretation and Application of Generally Accepted Accounting Principles

Wiley GAAP 2012
Wiley GAAP 2012: Interpretation and Application of Generally Accepted Accounting Principles
by Steven M. Bragg
Publication Date: October 4, 2011

Buy new: $125.00 $72.77
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Review & Description

The most practical, authoritative guide to GAAP

Wiley GAAP 2012 contains complete coverage of all levels of GAAP, indexed to the ASC. Wiley GAAP renders GAAP more understandable and accessible for research, and has been designed to reduce the amount of time and effort needed to solve accounting research issues. Providing interpretive guidance and a wealth of real-world, content-rich examples and illustrations, this invaluable guide offers clear, user-friendly guidance on every pronouncement including FASB Technical Bulletins, AcSEC Practice Bulletins, FASB Implementation Guides, AICPA Statements of Position, and AICPA Accounting Interpretations.

  • Offers insight into the application of complex financial reporting rules
  • Contains detailed index for easy reference use
  • Includes a comprehensive cross-reference of accounting topics to the FASB codification system
  • Other titles by Bragg: Wiley Practitioner's Guide to GAAS 2012

With easy-to-access information, this practicable and reliable resource offers complete coverage of the entire GAAP hierarchy.



From the Author: Differences between GAAP and IFRS
Fixed assets is an area where there are really significant differences between GAAP and IFRS, so if you are using GAAP right now and you think you will be switching over, then expect to be doing things differently in the future.

The biggest difference is that IFRS allows you to either record a fixed asset at its cost, or to revalue it to fair value. But if you do revalue it, you have to revalue the entire class of assets, not just one asset within a class. By making you revalue an entire class of assets, IFRS makes sure that you cannot use selective revaluations.

And the same thing goes for investment property. Under GAAP, you carry it at cost, but under IFRS, you have a choice of using either cost or fair value.

The obvious question is, how do you account for a change in an asset's fair value under IFRS? Well, if an asset increases in value, then you recognize the gain in other comprehensive income and the offset is to a revaluation surplus in equity.

And if the asset value decreases, then you recognize it as a loss. Now, if the value decreases and then goes back up again, you can recognize a profit to the extent of the original loss, and then drop the rest of the gain into other comprehensive income.

Of course, there is a problem with revaluing assets all the time, which is that it is expensive and it is time-consuming. So IFRS recommends revaluing about once every 3 to 5 years. And if you do revalue, IFRS recommends that you use a professional appraiser.

Another major difference is the treatment of asset impairments. Under GAAP, if you have an impairment, then it is charged to expense, and you cannot take it back. But under IFRS, if the asset's value goes back up, you can take back the amount of the impairment.

And also under IFRS, if you are valuing fixed assets at their fair value and you recognize an impairment, then you treat the impairment as the reversal of any upward revaluation that you already recorded, to the extent of the revaluation. If the impairment exceeds the revaluation, then you charge the remainder against current income.

A less important difference is that if you pay for a major overhaul of an asset, you have to add the cost to an asset under IFRS, but you generally charge it to expense under GAAP.

And that covers the significant differences for tangible fixed assets. But then, we have intangible fixed assets, which are things like copyrights and patents. And there are some major differences here, too.

First, under GAAP, you charge all research and development costs to expense right away. But in IFRS, you charge research to expense but you capitalize development and then you amortize it. Now in order to capitalize development costs, you do have to meet a bunch of criteria, so it is not that easy. Still, for a company doing a lot of development work, this could be major change.

And also, if you recognize impairment of an intangible asset under GAAP, then you can never reverse the impairment. But, under IFRS you can, though not if the intangible happens to be goodwill.

And finally, under some very limited circumstances, you can revalue intangible assets under IFRS, but you cannot do that under GAAP. The problem with revaluing an intangible asset is that there usually is not much of a market for this kind of asset, so you just cannot justifiably revalue it. And if you cannot justify a revaluation, then you have to carry it at cost.

So, overall - there are a couple of key points to remember. First, GAAP is very conservative and rigid when it comes to valuing fixed assets, whereas IFRS allows you to take advantage of fair value changes, which is way more common sense.

Second, you could see a lot of companies in the R&D field finding an excuse to switch to IFRS, and then start capitalizing their development costs. But keep in mind, if you do that, you still have to amortize the costs eventually, so there may a reportable drop in development expenses in the first year or two, but over the long term, there will not be much of an impact on their profits.

And finally, it does sound pretty nifty to be able to revalue your fixed assets, but you also have to pay for the appraisals, so there is an out-of-pocket cost if you choose to go down that path.


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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Permission Marketing
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
4.2 out of 5 stars(148)

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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring Read more


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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
by Al Ries, Jack Trout
4.1 out of 5 stars(148)

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There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Think and Grow Rich! - Latest edition 2010!

Think and
Think and Grow Rich! - Latest edition 2010!
Napoleon Hill (Author)
5.0 out of 5 stars(3)

Download: $0.99
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Teaching, for the first time, the famous Andrew Carnegie formula for money-making, based upon the THIRTEEN PROVEN STEPS TO RICHES. Organized through 25 years of research, in collaboration with more than 500 distinguished men of great wealth, who proved by their own achievements that this philosophy is practical. (This text is in the public domain in the United States under the terms of the Digital Millennium Copyright Act because it was published between 1923 and 1964 inclusive, and not renewed at the US Copyright office in a timely fashion.) Read more


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Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love
Logo Design Love: A Guide to Creating Iconic Brand Identities
by David Airey
4.9 out of 5 stars(62)

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 

  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last
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Tuesday, September 27, 2011

Financial Accounting: An Introduction to Concepts, Methods and Uses

Financial Accounting
Financial Accounting: An Introduction to Concepts, Methods and Uses
by Clyde P. Stickney, Roman L. Weil, Katherine Schipper, Jennifer Francis
2.9 out of 5 stars(19)

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Ideal for graduate, MBA, and higher-level undergraduate programs, FINANCIAL ACCOUNTING: AN INTRODUCTION TO CONCEPTS, METHODS, AND USES presents both the basic concepts underlying financial statements and the terminology and methods that allows the reader to interpret, analyze, and evaluate actual corporate financial statements. Fully integrated with the latest International Financial Reporting Standards, inclusion of the latest developments on Fair Value Accounting, and coverage of the Codification of US GAAP, this text provides the highest return on your financial accounting course investment Read more


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Managerial Accounting

Managerial Accounting
Managerial Accounting
by Ray Garrison, Eric Noreen, Peter Brewer
4.0 out of 5 stars(6)

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As the long-time #1 best-seller, Garrison has helped guide close to 3 million students through managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. Garrison’s Managerial Accounting is known for its relevance, accuracy, and clarity. It is also unique in that the authors write the most important supplements that accompany the book: solutions manual, test bank, instructor’s manual, and study guide – making them both of high quality and extremely consistent with the textbook. Read more


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CEH Certified Ethical Hacker All-in-One Exam Guide

CEH Certified
CEH Certified Ethical Hacker All-in-One Exam Guide
by Matt Walker
5.0 out of 5 stars(1)
Publication Date: September 7, 2011

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Get complete coverage of all the objectives included on the EC-Council's Certified Ethical Hacker exam inside this comprehensive resource. Written by an IT security expert, this authoritative guide covers the vendor-neutral CEH exam in full detail. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the exam with ease, this definitive volume also serves as an essential on-the-job reference.

COVERS ALL EXAM TOPICS, INCLUDING:

  • Introduction to ethical hacking
  • Cryptography
  • Reconnaissance and footprinting
  • Network scanning
  • Enumeration
  • System hacking
  • Evasion techniques
  • Social engineering and physical security
  • Hacking web servers and applications
  • SQL injection
  • Viruses, trojans, and other attacks
  • Wireless hacking
  • Penetration testing

CD-ROM FEATURES:

  • Two practice exams
  • PDF copy of the book
  • Bonus appendix with author's recommended tools, sites, and references

Matt Walker, CEHv7, CPTS, CNDA, CCNA, MCSE, has held a wide variety of IT security teaching, writing, and leadership roles, including director of the Network Training Center on Ramstein AB, Germany, and IT security manager for Lockheed Martin at Kennedy Space Center. He is currently a security engineer for Hewlett-Packard.

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Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

Visual Marketing
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
by David Langton, Anita Campbell
5.0 out of 5 stars(1)

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Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

  • Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers. Read more


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QuickBooks 2011 For Dummies

QuickBooks 2011
QuickBooks 2011 For Dummies
by Stephen L. Nelson
3.9 out of 5 stars(13)

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Review & Description

Bestselling author Stephen Nelson returns with big help for small businesses

Offering expert advice, bestselling author Stephen Nelson returns with updated coverage of the latest revisions and enhancements to the leading small business accounting software package: QuickBooks. After a quick review of bookkeeping basics, you’ll discover how QuickBooks can help you build the perfect budget, process payroll, simplify your tax return prep work, create invoices, manage inventory, generate income statements, balance accounts, and much more.

  • Veteran author Stephen Nelson updates his perennial bestseller and offers you easy-to-understand coverage of the newest release of QuickBooks
  • Encourages you to take control of managing your own business accounting and financial management tasks so you can avoid having to hire expensive outside help
  • Provides expert advice for building the perfect budget, processing payroll, creating invoices, managing inventory, tracking job costs, generating income statements, balancing accounts, creating financial reports, and more

QuickBooks 2011 For Dummies helps you handle your financial management tasks more effectively so that you can effectively manage your business! Read more


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Cost Accounting (14th Edition)

Cost Accounting
Cost Accounting (14th Edition)
by Charles T. Horngren, Srikant M. Datar, Madhav Rajan
1.6 out of 5 stars(5)

Buy new: $221.33 $184.05
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Review & Description

The text that defined the cost accounting market.


Horngren’s Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management.
 

If you want the Book and Access Card order this ISBN:

0132795167 / 9780132795166 Cost Accounting with MyAccountingLab with Pearson eText -- Instant Access -- for Cost Accounting & MyAccountingLab -- Valuepack Access Card, Component (1- semester access) Package

Package consists of

0132109174 / 9780132109178 Cost Accounting

0132789132 / 9780132789134 MyAccountingLab with Pearson eText -- Access Card -- for Cost Accounting